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Safeway customers give back in support of Easter Seals Canada

June 29, 2016

Media Release/ Invitation
For release Wednesday, June 29, 2016

Safeway customers give back and “Help Feed Ability”
 in support of Easter Seals Canada

Calgary AB – Easter Seals Canada to raise funds through the ”Help Feed Ability” Campaign at Safeway stores from June 30 – July 3, 2016.   During this year’s campaign, customers will be invited to donate $2.00 at Safeway check stands and receive five bonus Air Miles Reward Miles.

Media are invited to join us Wednesday, June 29 at 11:00 a.m. in Edmonton at the Windermere Safeway (located at 5110 Windermere Boulevard) and 11:00 a.m. p.m. in Calgary at the Aspen Safeway (located at 375 Aspen Glen Landing S.W.) photo opportunities and to celebrate the launch of this year’s in-store fundraising campaign.

Funds raised will support the Safeway Feeding Ability program, which is designed to get more children excited about eating and preparing healthy food, regardless of their ability. Easter Seals is promoting fun-filled cooking activities at camp and nutritional education through a website

In addition, funds will also support programs and services for Albertans with disabilities and medical conditions.

“The support we receive from Safeway and Safeway customers truly makes a difference for thousands of families in Alberta”, says Susan Boivin, CEO, Easter Seals Alberta. “Thank you for supporting children and adults living with disabilities and medical conditions.”

“Providing support to individuals living with disabilities has been a long-standing tradition of our Company and something that is very close to the hearts of our employees. At Safeway, we choose to look at an individual’s abilities rather than their disabilities. In addition to holding fundraising campaigns like this one, Safeway supports people living with disabilities year-round through corporate funding and by providing meaningful work opportunities in our stores and distribution centres across Western Canada.” – Dave Rodych, Vice President Retail Operations, Safeway, Sobeys Inc.

This 2016 campaign marks the tenth year Safeway has partnered with Easter Seals Canada to help provide support to those living with disabilities. Thanks to the efforts of Safeway employees and the generosity of Safeway customers, over $8.5 million has been raised through this long standing partnership.



Who:          Easter Seals Alberta and Safeway

What:         Kickoff celebration and media cooking challenge. Teams will be given a $25 Safeway gift card and the challenge to purchase and prepare a healthy camp snack using in-store ingredients in a specific timed period. To focus on “Ability”, teams will have to perform the challenge while being in a wheelchair.

Where:       Edmonton:  Windermere Safeway, 5110 Windermere Boulevard
Calgary:  Aspen Safeway, 375 Aspen Glen Landing S.W.

When:        Wednesday, June 29, 2016 at 11:00 a.m.

Why:                   To kickoff the Easter Seals “Help Feed Ability” campaign!

R.S.V.P. :    In Edmonton, please R.S.V.P. to knehAd%60rudsrd%60mr/%60c/b%60
                  In Calgary, please R.S.V.P. to

Photo Opportunities:

(Edmonton) Ade Adebolu, 2016 Easter Seals Youth Ambassador Northern Alberta, Jodi Zabludowski – Director of Operations for Easter Seals Alberta, and Safeway Store Manager Phil Hanevich.

(Calgary) Colby Ewasiuk, 2016 Easter Seals Youth Ambassador Southern Alberta, Susan Boivin, CEO of Easter Seals Alberta, and Safeway Store Manager Bill Owens.

About Easter Seals Alberta

Easter Seals Alberta is a non-profit organization that has been serving Albertans since 1951. Our mission is to provide services that foster inclusion, independence and recreation for individuals with disabilities and medical conditions. Our vision includes Inspiring Potential, Building Community, and Enriching Lives. Easter Seals Alberta also funds disability solutions through financial assistance, summer camp, advocacy, and public and consumer education. For more information, please visit  

About Safeway, Sobeys Inc. Western Canada

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A whollyowned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and

Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at


Contact information:

Madison Pinder, Alberta Community Investment Coordinator
Safeway, Sobeys Inc. Western Canada
Phone: 403-730-3380

Stephanie Rosch, Director, Public Relations

Easter Seals Alberta

Phone: 403-235-5662, ext. 219


Jodi Zabludowski, Director, Operations
Easter Seals Alberta

Phone: 780-429-0137, ext. 307


Lisa McKeen, Vice President

Easter Seals Canada                                                     

E-mail: mlbjddoAd%60rudsrd%60mr/b%60                    

Phone: 416-932-8382, ext. 226

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Volunteer with Easter Seals

Did You Know Part 1

In 1951 Canadian Mothers began marches such as one led by Canada’s first female Cabinet Minister, Ellen Fairclough, MP for Hamilton West. As a result of their efforts, the research of Dr. Jonas Salk was well funded, creating the historic made-in-Canada cure for polio. Today, Easter Seals Alberta funds vital programs and services for adults with disabilities and special needs.