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The History Of Our Logo
Early ESAC Tree Logo
Era: Early years of Easter Seals Alberta
This early logo reflects Easter Seals Alberta’s strong regional roots.
The tree motif symbolized growth, resilience, and connection to Alberta’s landscape. It represents a time when the organization led with a distinctly local identity while building the foundation of its mission and services.
Easter Seals Disability Services
Era: Late 20th century
This logo introduced the iconic Easter Seals lily alongside the words Disability Services.
It marked a period of growing clarity in purpose, clearly communicating the organization’s role in providing direct support to people with disabilities across Alberta.
The Easter Seal Society Alberta
Era: Late 20th century
This version reflects a more formal identity as The Easter Seal Society Alberta.
It highlights a time of organizational maturity, governance growth, and increased public trust, as the organization expanded its reach and community impact.
Easter Seals Alberta
(Simplified Stamp)
Era: Early 2000s
This simplified stamp logo reflects a move toward stronger brand clarity and consistency.
By leading with the Easter Seals name and Alberta identity, the organization aligned more closely with the national movement while remaining rooted in the communities it serves.
60th Anniversary Logo
(1951–2011)
Era: 2011
Created to celebrate 60 years of service, this anniversary logo honoured Easter Seals Alberta’s long-standing commitment to empowering people with disabilities.
It marked a milestone of impact, resilience, and community support since 1951.
“Empowering People with Disabilities”
Era: 2010s
This logo and message reflect a shift in language and values … from charity to empowerment.
It reinforces Easter Seals Alberta’s commitment to inclusion, dignity, and enabling people with disabilities to fully participate in their communities.
Easter Seals Camp Horizon
(Co‑Branded Mark)
Era: Mid–late 2010s
This logo highlights Camp Horizon as a flagship program of Easter Seals Alberta.
By pairing the Camp identity with the provincial brand, it reflects the growing importance of place‑based experiences and the life‑changing impact of inclusive outdoor recreation.
Camp Horizon 50th Anniversary
(1965–2015)
Era: 2015
This commemorative mark celebrates 50 years of Camp Horizon. Featuring mountain imagery and anniversary messaging.
It honours decades of memories, community, and transformative camp experiences for children, youth, and adults with disabilities.
Modern Easter Seals Alberta & Camp Horizon Logo
Era: Present
This modern brand lockup reflects who Easter Seals Alberta is today: inclusive, people‑centred, and program‑driven.
The updated iconography emphasizes connection, accessibility, and shared support—setting the foundation for today’s storytelling and the 75th Anniversary journey.
